HP´s Haute Printing is a project designed by Egue y Seta in 2016, covers an area of 30m2 and is located in Casa Palacio Atocha 24, Madrid.
Just as the French term “Haute Couture” alludes to the confection of exclusive garments tailor made for each client, Hp´s “Haute Printing” aims to showcase all the potential of its HP latex printing technology when it comes to creating unique spaces that manage to satisfy the style needs of the most sophisticated and demanding clients. Can marble, wood, steel and varnishes be combined along with geometric, floral and ethnic patterns, over both natural and synthetic fibres and under an overall harmonious scheme? Hp and Egue y Seta have provided us with an answer, one they have written up with HP ink over every single square centimetre of this room.
Photographer: VICUGO FOTO